Distribution · Export
Across major on- and offline distribution channels, from resorts to cafés, HURUM can be found everywhere.
Based on the experience and know-how of YOGVERY's global franchise expansion,
HURUM is opening global markets with red ginseng, inner beauty, and individually approved functional products.
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Targeting China & Southeast Asian Markets
As the popularity of K-content and K-beauty grows, the functional health food market in Southeast Asia continues to expand, naturally increasing interest in Korean health foods. HURUM conducts marketing with local influencers, including collaborations with Chinese Wanghong (网红), and exports products to local markets such as Vietnam and Indonesia.
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Globalization of Korean Red Ginseng
Led by the oriental functional food brand JUNGWONSAM, we are expanding into overseas markets. We have entered both online and offline markets in 12 countries including Japan, China, Australia, the United States, Russia, Taiwan, Singapore, Vietnam, the Philippines, Malaysia, and Indonesia.
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Expansion into Overseas Café Markets
The café ingredient brand I'myo, driven by growing global interest in Korean culture and products, is entering overseas café markets with a marketing strategy that integrates Korean beverages into local café cultures. We export a wide range of café ingredients such as yogurt powder, ade, and latte bases to Oceania markets including Australia and New Zealand, as well as North America including the United States.
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Global Yogurt Franchise
Through global partners overseas, we continuously expand our worldwide store network and lead the global market. Yogurt ingredients and manufacturing equipment are continuously exported to local stores around the world.